Despite Media Companies’ Best Efforts, “TV Everywhere” Is Nowhere

People are streaming online video more than ever before but only 17 percent of pay TV subscribers have watched cable programming online using so-called “TV Everywhere” services, according to a new study.

The study, from research firm GfK Media, is the latest bad news for big media companies’ TV Everywhere initiative, which is aimed at reinforcing the value of traditional cable subscriptions. But since its launch four years ago, the effort has been plagued by delays in launch as a result of difficult rights negotiations between various entertainment companies and pay TV operators — cable, satellite and phone companies.

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