P4RC Names Kevin Dent as COO and Appoints Two New Board Members

P4RC, which is building a platform that rewards people with prizes for playing mobile games, has hired Kevin Dent as COO. Previously, Dent founded Tiswaz Entertainment, a games consulting firm. The Los Angeles-based company also announced that Jeffrey Lapin, former CEO of Atari, and Michael Pachter, a gaming analyst for Wedbush Securities, have joined the board.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus