Eric Johnson

Recent Posts by Eric Johnson

Small-Business Data Startup Radius Pulls in $12.4 Million

Radius, a startup that mines and aggregates data about small and medium-sized businesses for sales professionals, announced Wednesday the completion of a $12.4 million series B round of financing. American Express joined as a new investor, backed up by existing investors, including BlueRun Ventures. A spokesperson said Radius’s focus is on marketers in “business insurance, payment services, banking, credit cards [and] telecoms” who need to reach small businesses.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web