Amazon has bought Ivona, which makes text-to-speech software, for an undisclosed amount. Amazon says it already uses Ivona to power several features on its Kindle Fire tablets.
The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.
— Felix Salmon, writing about the potential of native advertising on the Web