Peter Kafka

Recent Posts by Peter Kafka

Amazon Acquires Ivona for Text-to-Speech Software

Amazon has bought Ivona, which makes text-to-speech software, for an undisclosed amount. Amazon says it already uses Ivona to power several features on its Kindle Fire tablets.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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