Ina Fried

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RIM Hopes to Score Points With BlackBerry 10 Super Bowl Ad

Research In Motion really is going after the sports fans with the new BlackBerry.

blackberry_football_strategy

Image: Ivelin Radkov / Shutterstock.com | Illustration: AllThingsD.com

The company confirmed on Friday that it plans a Super Bowl ad as part of the marketing push behind its new BlackBerry 10 operating system.

“A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” RIM marketing chief Frank Boulben said in a statement. RIM said the Super Bowl ad will kick off a week of launch activities across the globe to highlight the new operating system and the first two BlackBerry 10 devices.

RIM is due to show off BlackBerry 10 and the first phones running the software at a New York event on Jan. 30.

Earlier this week, Major League Baseball announced it is bringing its At Bat app to the BlackBerry, while the National Hockey League also plans streaming video support for the new RIM devices.

Image: Ivelin Radkov / Shutterstock.com | Illustration: AllThingsD.com


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus