Liz Gannes

Recent Posts by Liz Gannes

The YOLO Anthem, Via “Saturday Night Live” Digital Short

YOLO, the motto/hashtag that’s so hot it’s so totally last month unless you have a tattoo of it, gets reinterpreted by The Lonely Island guys of “Saturday Night Live,” reunited with Andy Samberg.

The premise is funny — explaining “you only live once” not to mean “carpe diem,” but instead, “the world is a scary place, so avoid it” — but these guys and their production values have gotten just way too fancy:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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