Mike Isaac

Recent Posts by Mike Isaac

Twitter Acquires Mobile App Software Startup Crashlytics

Twitter has acquired Crashlytics, the company announced Monday, a crash reporting service that mobile apps use to gather data on software bugs. Terms of the deal were not disclosed. Though Twitter has acquired the small startup outright, the team will continue to run its bug reporting software service for outside companies. It’s worth noting that this is the second company Twitter has acquired that will continue offering services post-acquisition. (The first, of course, being Vine.)


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web