Liz Gannes

Recent Posts by Liz Gannes

Global Geo Services Worth as Much as $270B Per Year

A pair of studies paid for by Google found that the global geo services industry — which is defined to include things like satellite navigation and electronic maps, with applications of those technology in areas like agriculture and emergency services — is valued at $150 to $270 billion per year. As the Yeah Yeah Yeahs might say, “maaaaaaps.”


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web