RIM Changes Name to BlackBerry
At its BlackBerry 10 launch event Wednesday morning, Research In Motion unveiled not only the new operating system and devices with which it hopes to reinvent itself, but a rebranding of the company. RIM is taking the name of its marquee product: It will be known as BlackBerry, and will trade under the BBRY ticker on Nasdaq, and BB on TSX.
“We have reinvented the company, and we want to show that in our brand,” CEO Thorsten Heins said. “One brand. One promise. Our customers use BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry. From today on, we are BlackBerry everywhere in the world.”
RELATED POSTS:
- BlackBerry CEO: PlayBook Update Coming, Vague on Future Tablet Plans
- Most — But Maybe Not All — U.S. Carriers Will Have BlackBerry 10 Device by March
- BlackBerry 10 Boasts Some Key Apps, but Many Big Names Missing
- BlackBerry to Launch in U.S. in Mid-March
- RIM Changes Name to BlackBerry
- RIM Aims for Reinvention With BlackBerry 10 Launch
- Walt Mossberg: BlackBerry Reinvents Itself to Compete With All-Touch Smartphones
