Sift Raises More Funding to Help Turn Your Inbox Into a Personalized Shopping App

Sift has raised $540,000 in funding to turn the deluge of offers sent to consumers via email into a shopping app for the iPad. The Burlingame, Calif.-based company, which was incubated by the Tandem accelerator, said the seed funding comes from Shawn Wang, co-founder of Baidu and Unity Ventures; Deep Nishar, SVP of Product at LinkedIn; Bhupen Shah, co-founder of Sling Media; Sand Hill Angels and others. The money will be used to hire more employees.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer