Ina Fried

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Best Buy: We’ll Give You $50 If You Buy Your Next Phone Here

Best Buy is reprising a promotion where future cellphone buyers can sign up to get their next phone from the retailer and save $50.

Best Buy logo

Those who want to take advantage of the deal need to sign up between Feb. 3 and Feb. 9. Then they can buy the phone anytime between Feb. 10 and Dec. 31, and they will get a $50 gift card.

Best Buy did the same thing last year, and plans to begin marketing it on Super Bowl Sunday. It will support the campaign with a TV ad related to a spot it will air during the Super Bowl.

Best Buy said it saw “tremendous results” with the similar campaign it did a year ago, particularly among its Reward Zone customers.

Separately, the store is also running a two-day deal through Saturday, offering the popular Samsung Galaxy S III for $99 with a new two-year contract on AT&T, Sprint or Verizon. That’s $100 off the usual price.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer