Peter Kafka

Recent Posts by Peter Kafka

Netflix Streams First Hour of “House of Cards” for Free

Here’s one of the gambits Netflix is using to promote “House of Cards,” its first big venture into original programming: The video service has put up the first hour of the Kevin Spacey miniseries for free. If you want to watch the other 12 episodes, you’ll need to sign up.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web