Peter Kafka

Recent Posts by Peter Kafka

The Adobe Super Bowl Ad CBS Doesn’t Want You to See

Advertisers are paying CBS an average of $3.8 million for a 30 second spot during Sunday’s Super Bowl.

That’s dumb, says Adobe — which could make this argument about any TV ad spending. On the other hand, Adobe and the rest of the digital media business have been making that argument for a very long time, and TV ad rates keep going up.


Latest Video

View all videos »

Search »

I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo