Peter Kafka

Recent Posts by Peter Kafka

The Adobe Super Bowl Ad CBS Doesn’t Want You to See

Advertisers are paying CBS an average of $3.8 million for a 30 second spot during Sunday’s Super Bowl.

That’s dumb, says Adobe — which could make this argument about any TV ad spending. On the other hand, Adobe and the rest of the digital media business have been making that argument for a very long time, and TV ad rates keep going up.


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When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post