Warby Parker Competitor Rivet & Sway Raises $2 Million More

Rivet & Sway, which sells prescription glasses online to women at $199 a pair, has raised $2 million in capital. The lead investor was Mousse Partners, with its existing investors Baseline Ventures and Harrison Metal also participating. The Seattle company has now raised $3.3 million in total, a fraction of the $50 million raised by New York-based Warby Parker. Rivet & Sway said it will use the proceeds this year for hiring, introducing sunglasses, and for launching a $50 discount for Valentine’s Day.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus