Warby Parker Competitor Rivet & Sway Raises $2 Million More

Rivet & Sway, which sells prescription glasses online to women at $199 a pair, has raised $2 million in capital. The lead investor was Mousse Partners, with its existing investors Baseline Ventures and Harrison Metal also participating. The Seattle company has now raised $3.3 million in total, a fraction of the $50 million raised by New York-based Warby Parker. Rivet & Sway said it will use the proceeds this year for hiring, introducing sunglasses, and for launching a $50 discount for Valentine’s Day.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald