Warby Parker Competitor Rivet & Sway Raises $2 Million More

Rivet & Sway, which sells prescription glasses online to women at $199 a pair, has raised $2 million in capital. The lead investor was Mousse Partners, with its existing investors Baseline Ventures and Harrison Metal also participating. The Seattle company has now raised $3.3 million in total, a fraction of the $50 million raised by New York-based Warby Parker. Rivet & Sway said it will use the proceeds this year for hiring, introducing sunglasses, and for launching a $50 discount for Valentine’s Day.


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Moore’s Law means that more and more things can be done practically for free, if only it weren’t for those people who want to be paid. People are the flies in Moore’s Law’s ointment. When machines get incredibly cheap to run, people seem correspondingly expensive.

— From Jaron Lanier’s new book, “Who Owns the Future?” excerpted on Wired.com