Rover.com Fetches $7 Million for Its Dog-Sitting Service

Rover.com, the dog-kenneling alternative, has raised $7 million in a second-round funding. The Seattle-based company said the Foundry Group led the round, with existing investor Madrona Venture Group also participating. Rover, which has raised more than $10 million to date, helps connect dog owners with potential sitters online. So far, sitters have signed up in 4,300 cities. Rover’s competitor, DogVacay, raised $6 million in November.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work