Rover.com Fetches $7 Million for Its Dog-Sitting Service

Rover.com, the dog-kenneling alternative, has raised $7 million in a second-round funding. The Seattle-based company said the Foundry Group led the round, with existing investor Madrona Venture Group also participating. Rover, which has raised more than $10 million to date, helps connect dog owners with potential sitters online. So far, sitters have signed up in 4,300 cities. Rover’s competitor, DogVacay, raised $6 million in November.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald