Rover.com Fetches $7 Million for Its Dog-Sitting Service

Rover.com, the dog-kenneling alternative, has raised $7 million in a second-round funding. The Seattle-based company said the Foundry Group led the round, with existing investor Madrona Venture Group also participating. Rover, which has raised more than $10 million to date, helps connect dog owners with potential sitters online. So far, sitters have signed up in 4,300 cities. Rover’s competitor, DogVacay, raised $6 million in November.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus