Peter Kafka

Recent Posts by Peter Kafka

The Super Bowl Gave the Web the Night Off

Yes, you could stream the Super Bowl on the Web yesterday. But most of you didn’t. And while a lot of you were tweeting or Facebooking during the game, a lot of you stayed away from the Web during the game, period.

Here, via broadband service company Sandvine, is what happened to Web traffic during the game, at an unnamed East Coast-based ISP:

SuperBowl-Total

Overall, Sandvine says, network usage was down 15 percent during the game. And that makes plenty of sense. Though it would have been interesting to see what had happened if the 49ers hadn’t shown up, post-blackout, and decided to make it an actual competition.

Also not-that-surprising-but-still-interesting: Those of you who did tune into CBS’s livestream (and bonus features) did it more often when there was something interesting to watch — like Beyonce, or Colin Kaepernick running at super speed.

SuperBowl-Traffic-Share


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”