IBM Slashes Prices on Power Servers, Widens Distribution
Computing and tech services giant IBM said today that it has cut back the prices on its Power Systems servers in a bid to compete more directly with mainstream servers from rivals Hewlett-Packard and Oracle.
For years, IBM’s Power line of servers has been aimed at higher-end businesses. The servers run IBM’s Power7 chips, and are priced to compete against servers running with chips from Intel. Starting prices on the entry level machines begin at $5,947.
On top of the price cuts, IBM said it will be working with technology distributors Ingram Micro and TechData, both of which will resell not only IBM’s PowerSystems, but also its PureSystems line, as well as some storage products. The agreement exposes IBM products to mid-size and smaller companies that IBM doesn’t usually sell to directly.
The move represents a bit of a competitive run against HP and Oracle and Dell, whose mainstream corporate computing gear is widely sold to companies of all sizes.