Pinterest in Talks to Raise Funding at Valuation up to $2.5 Billion

Online scrapbooking site Pinterest is in talks to raise a new round of financing at a $2 billion to $2.5 billion valuation, said people familiar with the matter.

The talks are fluid and a deal isn’t finalized, said one of the people.

The San Francisco company, which has exploded onto the Internet scene with its gridlike design, last raised $100 million in May 2012 in a funding led by Japanese e-commerce site Rakuten Inc.

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