Google Acquires E-Commerce Partner Channel Intelligence for $125M

Google has agreed to acquire Orlando, Fla.-based Channel Intelligence from ICG Group for $125 million in cash. Channel Intelligence helps merchants maximize sales from ads purchased on Google Shopping, which made the controversial move last year to charge for listings instead of providing them for free. This is the second recent acquisition by Google Shopping; in November, it bought delivery service BufferBox.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google