Salesforce Just Made Another Quiet Acquisition
Word started circulating last night that Salesforce has quietly bought the French software firm EntropySoft. VentureBeat moved a story pointing to a LinkedIn profile of an EntropySoft sales exec who changed his profile.
This morning, there are a lot more LinkedIn profiles reflecting changes from EntropySoft to Salesforce.com.
Also this morning, there was this on the EntropySoft website:
Okay, then. Also, a Salesforce spokeswoman confirmed the acquisition. Obviously, there are no financial details.
So EntropySoft appears to specialize in management of Web content for enterprises. It is based in France, but has a team in the U.S. as well, and in 2011 closed a $3.5 million round of funding led by Alven Capital, a French VC firm. The company has reselling agreements with EMC’s Documentum, Symantec and Box, and counts French energy giant Total as a customer.
Obviously, it’s a small firm, and Salesforce appears to be going through motions similar to when it acquired the small Israeli data-mining startup BlueTail. It’s hard to know if this is a situation where Salesforce is acquiring for the talent, the product or both. The near-radio-silence from Salesforce’s official channels suggests that it’s more about the team.