Arik Hesseldahl

Recent Posts by Arik Hesseldahl

HP Hires Former Amazon Kindle Exec Mike Nash

And here’s yet another new hire at Hewlett-Packard. The tech giant has recently hired a former Amazon executive to join the consumer portion of its PC business. As first reported by GeekWire, and since confirmed by a company spokesman, Mike Nash, a former vice president at Amazon’s Kindle business unit, joined HP within the last month. He reports to Ron Coughlin, senior vice president of consumer PCs. Nash would be another of several recent executive departures at Amazon.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web