Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Amid Super Bowl Blackout, It’s Back to You, No, Back to You on SNL

snl_back2youIt was pretty much a foregone conclusion that the Super Bowl blackout that played out on TV screens last Sunday would find its way into a “Saturday Night Live” sketch six days later. Last’s night’s outing opened with a sketch riffing on how the CBS broadcast team, forced to improvise for 34 minutes, began to run out of things to talk about.

While there was certainly a lot of squirming in the broadcast booth, there was plenty of chatter on social networks, even though technically speaking, most people gave the Web the night off.

Anyway, if you didn’t see it last night, here’s the sketch, courtesy Hulu.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer