Groupon Has Acquired MashLogic and Is Shutting Down Its Note-Taking Service

Groupon has acquired MashLogic, the company that developed Britely, a toolbar plugin that allows you to save, for future reference, things you stumble across on the Web.

Screen Shot 2013-02-11 at 4.45.23 PMBritely will be shutting down on Feb. 18, according to the company’s blog post.

For a year or so now, the daily deals provider has been busy acquiring companies to bulk up the engineering and tech talent in its Palo Alto, Calif., offices. So far, its efforts have resulted in the launch of several services, such as an online calendar system, a loyalty program, mobile payments and point-of-sale software.

Terms of the MashLogic deal were not disclosed, but most of Groupon’s acquisitions in the space so far have not been large enough to require the public company to disclose them. Two recent purchases include Glassmap last month, and CommerceInterface in December.

In the blog post today, the Britely team writes: “Like all startups, our aspiration has always been to have a major impact on the world, and with Groupon, we see a real opportunity to make a significant improvement in people’s everyday lives.”

The acquisition was noticed first by PandoDaily.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik