Peter Kafka

Recent Posts by Peter Kafka

No Netflix for Sony, Which Stays With Starz

Sony’s movie studio has renewed a deal to show its first-run films on the Starz pay-TV service; the new pact now keeps the two companies tied up until 2021. Many industry observers thought that Netflix, after signing Disney to a landmark deal in December, would make a run at Sony, as well.


Latest Video

View all videos »

Search »

The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web