Nomi Raises $3 Million to Help Retailers Fight Amazon

Rather than compete with Amazon on price alone, Nomi wants to help retailers provide better service by tracking consumer behavior across in-store and online channels. It is announcing a $3 million round today, led by First Round Capital. Other investors include Greycroft Partners, SV Angel, Forerunner Ventures and several angels. The New York company was founded by former Salesforce.com and Buddy Media executives, including CEO Marc Ferrentino, who served as Salesforce’s chief technical architect.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik