Nomi Raises $3 Million to Help Retailers Fight Amazon

Rather than compete with Amazon on price alone, Nomi wants to help retailers provide better service by tracking consumer behavior across in-store and online channels. It is announcing a $3 million round today, led by First Round Capital. Other investors include Greycroft Partners, SV Angel, Forerunner Ventures and several angels. The New York company was founded by former Salesforce.com and Buddy Media executives, including CEO Marc Ferrentino, who served as Salesforce’s chief technical architect.