Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Marissa Mayer Wants Fewer Yahoo Mobile Apps

marissa_mayer_2Yahoo CEO Marissa Mayer says the Internet giant has too many mobile apps, and the total number should come down. With the company offering several dozen apps currently (and just today acquiring a new one), Mayer, in remarks made at a Goldman Sachs conference in San Francisco, said she’d like to trim that number to about 12 to 15.

“Ultimately, you don’t want to trouble users by making them download too many apps,” she said. “But many apps are single-use.”

The hope, she said, is that each Yahoo user will have on their smartphones “the two to four apps that matter most to them.”

One mobile opportunity she also sees is around Yahoo Groups. As communications within groups of people move to the phone and other mobile devices, Mayer said, there are “all kinds of possibilities” for Yahoo.


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo