Ina Fried

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HBO to Finally Let Subscribers Stream HBO Go to TV Over AirPlay

HBO said on Tuesday that, at long last, its subscribers will be able to stream programming from an iPhone or iPad onto their television via AirPlay.

HBO Eric Kessler Dive Into Media

Speaking at our D: Dive Into Media conference on Tuesday, HBO’s Eric Kessler said, “effective today, we will be enabling AirPlay” for HBO Go.

The feature is being added today as an update to the HBO Go iOS app and for Cinemax’s MAX Go App.

“Our long-term goal for Go is to be on all devices and all platforms,” Kessler said. It’s already on Xbox, Roku and other devices.

As for why the company doesn’t just get directly on Apple TV, Kessler said, “We will get on Apple TV, as we’ve said all along.”


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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