Liz Gannes

Recent Posts by Liz Gannes

Ad Campaign Manager Marin Software Files for $75M IPO

The marketing analytics and campaign management company Marin Software, known for being a resource for gaining insight into Google’s search business, has filed for a public offering.

MarinSoftwareMarin, which was founded in 2006 by CEO Christopher Lien, has not reported a profitable year. It had revenue of $42.5 million in the first nine months of 2012, up from $24.7 million for that period in 2011.

The company has raised about $100 million from backers including Benchmark Capital, DAG Ventures, Temasek Capital, Focus Ventures and Crosslink Ventures.

San Francisco-based Marin helps advertisers analyze and manage campaigns on Google, Baidu, Bing, Facebook and Yahoo. Customers cited in its filing include ModCloth, PriceGrabber and Razorfish.

Because of the range of data it sees, Marin can do things like provide analysis and forecasting for mobile click-through and conversion rates.

The IPO is being underwritten by Goldman Sachs, Deutsche Bank, UBS, Wells Fargo and Stiefel.


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