John Paczkowski

Recent Posts by John Paczkowski

Apple Loses iPhone Trademark in Brazil

Apple may be headed for another costly trademark dispute overseas. Brazil’s National Institute of Industrial Property on Wednesday denied Apple’s application for the “iPhone” trademark, ruling that Brazilian electronics maker Gradiente already controls the rights to the name. Apple is contesting the decision.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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