John Paczkowski

Recent Posts by John Paczkowski

Apple Loses iPhone Trademark in Brazil

Apple may be headed for another costly trademark dispute overseas. Brazil’s National Institute of Industrial Property on Wednesday denied Apple’s application for the “iPhone” trademark, ruling that Brazilian electronics maker Gradiente already controls the rights to the name. Apple is contesting the decision.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer