Kara Swisher

Recent Posts by Kara Swisher

A Pair of Top Yahoos Depart, While Another Is Promoted (With More to Come)


According to sources, two high-ranking Yahoo execs have departed the company — longtime strategy exec Raymond Stern and advertising exec Liz Ritzcovan.

Stern — whose recent Yahoo title has been SVP of business development and partnerships — was hired at the Silicon Valley Internet giant in 2009, and has held a number of jobs in areas such as business development, audience, mobile and local. Ritzcovan has been at the company since early 2011, most currently as a VP of marketing solutions.

Meanwhile, SVP of advertising and data platforms Scott Burke has been elevated to the executive staff, reporting directly to CEO Marissa Mayer. Sources said Mayer has put him in charge of all ad tech platforms in a continuing product overhaul at Yahoo.

As March approaches — a time when stock options and bonus payments come due — insiders at Yahoo said to expect a lot of such talent movement within the company. Sources also noted that Mayer has been working hard to bring in new execs from outside Yahoo, but has been having a harder time than she expected recruiting high-level talent.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus