Mike Isaac

Recent Posts by Mike Isaac

Social Sports Startup Bluefields Scores $1 Million

Bluefields, the social network that links sports players together for easier communication between teams and leagues, announced Friday it had raised a $1 million seed round. Contributors include Zappos CEO Tony Hsieh’s VegasTechFund, Facebook Europe executive Christian Hernandez, Elliot Loh (formerly of Yammer), and a number of other angels and seed fund contributors. The startup also exited its private beta on Friday, opening itself up to more potential users.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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