Universal Music Deal to Give Publisher a Cut From Ads Alongside Cover Videos

Those cover videos on YouTube could start generating some more revenue for the music industry.

VivendiSA’s Universal Music Publishing Group has struck deals with Maker Studios Inc. and Fullscreen Inc., two of the biggest “multichannel networks”—a new breed of digital entertainment companies that distribute, promote and sometimes produce videos specifically made for Google Inc.’s YouTube. Under terms of the deals, Universal will get an undisclosed percentage of revenue from ads that run alongside cover videos of the publisher’s songs on YouTube.

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