You Are Watching More Web Video Ads Than Ever
The fate of the TV ad may or may not be in jeopardy. But in Web videoland, ads are thriving: Distributors keep adding more of them, and they are bumping up their length, too. And the people who watch Web videos seem okay with that.
A new report from Web video ad manager Freewheel, which works with many of the biggest players in the business, lays out the story in three simple charts:
If you’re in the Web video business, that would all seem like good news. But Freewheel also provides a glass-half-empty take — if these trends continue, the ad guys are going to run out of space to buy, and the Web video boom that YouTube kicked off eight years ago will stall out: “If new opportunities for distribution and syndication aren’t created and more content isn’t made available online, advertising revenue potential will stall, as there is a limit to the number of video ads that can be placed in a single piece of content.”