Kara Swisher

Recent Posts by Kara Swisher

Apple Airs New Ads With Beating Hearts, Sharks and All That Jazz

Here are two ads — called “Alive” and “Together” — that Apple just released to tout its iPad and iPad mini. They’re a clear departure from Apple’s previous TV spots.

With jazzy music and quick word-association, they are much more hyperactively catchy than the usual doink-doink, thinking-nerd style of many others, and they feature a range of very active and visually arresting apps.

Here they are:


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The center of gravity at the university appears to have shifted. The school now looks like a giant tech incubator with a football team.

— Nicholas Thompson, in a New Yorker article entitled, “The End of Stanford?”