Kara Swisher

Recent Posts by Kara Swisher

Apple Airs New Ads With Beating Hearts, Sharks and All That Jazz

Here are two ads — called “Alive” and “Together” — that Apple just released to tout its iPad and iPad mini. They’re a clear departure from Apple’s previous TV spots.

With jazzy music and quick word-association, they are much more hyperactively catchy than the usual doink-doink, thinking-nerd style of many others, and they feature a range of very active and visually arresting apps.

Here they are:


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik