Mike Isaac

Recent Posts by Mike Isaac

Burger King Twitter Account Hacked

Today’s social media lesson: Always have someone watching the company accounts over a long holiday weekend. Burger King’s official Twitter account, which has a following of upward of 100,000 users, was hijacked by hackers on Monday morning, resulting in multiple vulgar tweets streaming from the verified account. It seems to be the handiwork of Anonymous, which is claiming responsibility from its own official Twitter account. Twitter did not respond to a request for comment. Update: As of 10:15 am PT, the Burger King account has been suspended.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer