Peter Kafka

Recent Posts by Peter Kafka

iBackpack!

Yes, as Zach Seward and others have noted, there is a bit of actual Apple insight in this clip, where design guru Jony Ive explains how names can inspire or constrain inventiveness.

But mostly it’s a ton of fun to watch him assess children’s backpack designs, on the BBC kids’ show “Blue Peter”:


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo