Peter Kafka

Recent Posts by Peter Kafka

iBackpack!

Yes, as Zach Seward and others have noted, there is a bit of actual Apple insight in this clip, where design guru Jony Ive explains how names can inspire or constrain inventiveness.

But mostly it’s a ton of fun to watch him assess children’s backpack designs, on the BBC kids’ show “Blue Peter”:


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle