Peter Kafka

Recent Posts by Peter Kafka

iBackpack!

Yes, as Zach Seward and others have noted, there is a bit of actual Apple insight in this clip, where design guru Jony Ive explains how names can inspire or constrain inventiveness.

But mostly it’s a ton of fun to watch him assess children’s backpack designs, on the BBC kids’ show “Blue Peter”:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus