Peter Kafka

Recent Posts by Peter Kafka

Twitter Launches Long-Awaited Advertising API

Twitter is officially launching its ads API, which will allow marketers to buy Twitter ads via tools provided by third-party service companies. That’s an important step toward scaling its ad business, and one that helped boost Facebook’s revenue as it traveled down a similar path. Twitter is launching the tool in conjunction with five partners: Adobe, HootSuite, Salesforce, Shift and TBG Digital. TechCrunch predicted the move late last month.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle