Mike Isaac

Recent Posts by Mike Isaac

Shopping Analytics Startup Euclid Snags $17.3 Million

Euclid Elements, a startup focused on helping brick-and-mortar retailers track shopping habits with in-store sensors, has raised $17.3 million in a series B venture round, the company announced Thursday. The round was led by Benchmark Capital; NEA, Harrison Metal, and Novel TMT Ventures also participated.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus