Kara Swisher

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Former CBS Exec Lurie Joins Former Yahoo Levinsohn at Guggenheim Digital Media

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Well-known digital media exec Zander Lurie has been hired by former Yahoo exec Ross Levinsohn to become one of his key lieutenants at Guggenheim Digital Media.

Lurie will be an EVP there, where he will help manage and grow the new heavily funded digital unit of Guggenheim Partners, whose current media assets include Billboard, the Hollywood Reporter, Adweek, the Clio Awards, Film Expo Group and the digital extensions for Dick Clark Productions.

Lurie was most recently an exec at CBS, including as SVP of strategic development, where he worked on a number of key digital initiatives. He was CFO and head of business development for CBS Interactive and also worked on M&A at its CNET tech news unit. Lurie left the media giant in May.

“The opportunity to join Guggenheim Digital Media and work alongside Ross was a no-brainer,” wrote Lurie to me in an email. “We have high-quality, trusted brands in the portfolio and an appetite to grow our position in the premium content/video landscape.”

Expect more acquisitions now that the deal-making Lurie is joining the deal-making Levinsohn and there’s a pile of dough to spend.

Lurie is the first significant hire by Levinsohn, who became CEO of GDM last month. He had been interim CEO of Yahoo, but lost that job when the Silicon Valley Internet giant hired former Google exec Marissa Mayer.

Michel Protti, who worked with Levinsohn at Yahoo as his chief of staff, is also joining GDM as SVP. Before Yahoo, Protti worked at McKinsey & Company.


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