Samsung Wants to Be a Media Giant. Meet the Guy in Charge of Getting Them There.

Apple used media — first music, then lots of other stuff — to help build its giant hardware business. Samsung already has a giant hardware business, and now David Eun is trying to help it with the other stuff.

Eun, who is EVP of Samsung’s Open Innovation Center, gave us a sense of what he’s up to at our D: Dive Into Media conference last week, and you can watch the full interview below. He’s reluctant to talk about specifics, but there’s plenty to chew on. And if Samsung ended up launching, say, its own video portal, or advertising business, or both, you’ll be less surprised after watching this one.

Oh, and what about Apple and its ongoing fight/partnership with Samsung? Of course Kara Swisher asked him about that, too. And he answered!